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BW hotel gets airport hotel 
BW hotel gets airport hotel
Best Western has tagged its franchise
brand to a hotel near Bangkok's Suvarnabhumi Airport that it hopes will
compete with the Novotel, the only hotel located inside the airport
complex.
The property has 278 rooms and suites and is located on
Kingkeaw Road, 12 km from the airport terminal.
BWTBest Western
properties are generally in the three-star category in Thailand, a star
up on the group's portfolio elsewhere. But the so called airport hotel
will have a tough time competing for business against the on-site
Novotel and a cluster of small budget class hotels, and apartments in
districts close to the airport.
In addition, the imminent
introduction of the airport express link will certainly make it more
attractive for travellers to stay at hotels in Bangkok's Makasan
district, where there are already refurbished hotels that stand adjacent
to the main terminal that will offer downtown check-in facilities.
BWT-inside_2The
official on-site airport hotel sells at around Bt6,000 a night, while
serviced apartments and hotels, within 3 to 5 km, of the airport sell at
Bt700 to Bt1,000 per night.
Best Western claims it can,
initially, peg the rate at its property at Bt3,600 a night and as high
as Bt4,500 after the launch period.
Membership in the group is
quite flexible allowing a hotel owner to cancel the marketing alliance
painlessly if the numbers fail to match the BW sales team’s arithmetic
on target bookings and room yield
Source: http://www.ttrweekly.com/site/2009/11/bw-hotel-gets-airport-hotel/
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